EXTN – 355

EXTN – 355: ENTREPRENEURSHIP  DEVELOPMENT AND BUSINESS COMMUNICATION

Credit: 2(1+1)

THEORY:

Entrepreneurship development

  • Entrepreneur : Meaning, definitions, characteristics of entrepreneurship
  • Assessment of entrepreneurship skills, identifying potential entrepreneurs
  • Entrepreneurship development –Concept of entrepreneurship, Process of entrepreneurship development,
  • Achievement motivation and entrepreneurship development
  • Generation, incubation and commercialization of business ideas and innovations
  • SWOT analysis : Concept and technique
  • Government schemes and incentives for promotion of entrepreneurship. Government policy on Small and Medium Enterprises (SMEs/SSIs)
  • Supply chain management, Time management and Total quality management
  • Market Survey : Meaning, objectives, methods of conducting survey
  • Formulation of project, financial analysis of project

Business Communication

  • Communication – Meaning and process of communication
  • Communication skills for entrepreneurship – Written communication, Verbal communication, Investigating and analyzing, Planning and Organizing, Negotiating and persuading, Cooperative (Team work), Leadership and Numeracy
  • Developing different skills for entrepreneurship – Leadership Skills, Speaking Skills, Listening Skills, Organizational skill , Managerial skills, Problem solving skill,
  • Writing Skill – Business letter, letters of enquiry, quotation, orders, and tenders, complaint letter
  • Oral presentation skills – Preparation, presentation and evaluation
  • Advertisements – Meaning, types, forms, functions

PRACTICALS:

Practical (Experiments):

  1. Assessing entrepreneur potential
  2. Assessment of problem solving ability
  3. Exercises in creativity
  4. Conducting market survey to know the demands for different products
  5. Preparing advertisements for popularization of products and news writing
  6. Preparing project proposals
  7. Individual and group presentations and evaluation of presentation
  8. Telephonic conversation : Rate of speech, clarity of voice, speaking and listening politeness, telephonic etiquettes
  9. Conducting meeting – Purpose, procedure, participation, physical arrangements, recording and writing of minutes of meeting
  10. Seminar and conferences : Use of body language
  11. Conducting mock interviews – testing initiative, team spirit and leadership
  12. Group discussion and debates on current topics
  13. Visit to entrepreneurship institute/ case study of successful entrepreneurs
  14. Presentations by the students