EXTN – 355: ENTREPRENEURSHIP DEVELOPMENT AND BUSINESS COMMUNICATION
Credit: 2(1+1)
THEORY:
Entrepreneurship development
- Entrepreneur : Meaning, definitions, characteristics of entrepreneurship
- Assessment of entrepreneurship skills, identifying potential entrepreneurs
- Entrepreneurship development –Concept of entrepreneurship, Process of entrepreneurship development,
- Achievement motivation and entrepreneurship development
- Generation, incubation and commercialization of business ideas and innovations
- SWOT analysis : Concept and technique
- Government schemes and incentives for promotion of entrepreneurship. Government policy on Small and Medium Enterprises (SMEs/SSIs)
- Supply chain management, Time management and Total quality management
- Market Survey : Meaning, objectives, methods of conducting survey
- Formulation of project, financial analysis of project
Business Communication
- Communication – Meaning and process of communication
- Communication skills for entrepreneurship – Written communication, Verbal communication, Investigating and analyzing, Planning and Organizing, Negotiating and persuading, Cooperative (Team work), Leadership and Numeracy
- Developing different skills for entrepreneurship – Leadership Skills, Speaking Skills, Listening Skills, Organizational skill , Managerial skills, Problem solving skill,
- Writing Skill – Business letter, letters of enquiry, quotation, orders, and tenders, complaint letter
- Oral presentation skills – Preparation, presentation and evaluation
- Advertisements – Meaning, types, forms, functions
PRACTICALS:
Practical (Experiments):
- Assessing entrepreneur potential
- Assessment of problem solving ability
- Exercises in creativity
- Conducting market survey to know the demands for different products
- Preparing advertisements for popularization of products and news writing
- Preparing project proposals
- Individual and group presentations and evaluation of presentation
- Telephonic conversation : Rate of speech, clarity of voice, speaking and listening politeness, telephonic etiquettes
- Conducting meeting – Purpose, procedure, participation, physical arrangements, recording and writing of minutes of meeting
- Seminar and conferences : Use of body language
- Conducting mock interviews – testing initiative, team spirit and leadership
- Group discussion and debates on current topics
- Visit to entrepreneurship institute/ case study of successful entrepreneurs
- Presentations by the students