Credits: 2(1+1)

Agribusiness: Meaning, Definition, structure of Agribusiness, (Input, Farm, Product Sectors). Importance of Agribusiness in the Indian Economy, Agricultural Policy. Agribusiness Management, Distinctive features, Importance of Good Management, Definitions of Management. Management Functions. Planning: Meaning, Definition, Types of Plans (Purpose or Mission, Goals or Objectives, Strategies, Polices, Procedures, rules, programmers, Budget) characteristics of sound plan. Steps in planning: Organization, Staffing, Directing, Motivation, Ordering, Leading, Supervision, Communication, control. Capital and Financial Management of Agribusiness: Importance of Financial Statements, Balance sheet, Profit and Loss Statement, Analysis of Financial statements. Agro¬-based Industries: Importance and Need, classification of Industries, Types of Agro-based Industries, Institutional arrangement, Procedure to set up agro¬-based industries, Constraints in establishing agro-based industries. Marketing Management: Meaning, Definitions, Marketing Mix, 4Ps of Marketing. Mix, Market segmentation, Methods of Market, Product life cycle. Pricing policy: Meaning, pricing method. Prices at various stages of Marketing. Project: definitions, project cycle, identification, Formulation, Appraisal, Implementation, Monitoring and evaluation, Appraisal and Evaluation techniques, NPW, BCR, IRR, N/K ratio, sensitivity analysis, characteristics of agricultural projects. Preparation of project reports for various activities in agriculture and allied sectors: Dairying, poultry, fisheries, agro- industries etc.

Study of input markets: seed, fertilizers, pesticides. Study of output markets: grains, fruits, vegetables, flowers. Study of product markets: retail trade commodity trading, value added products. Study of financing institutions: cooperatives commercial banks, RRBs, Agribusiness Finance Limited, NABARD: Preparations of projects, Feasibility reports; Project appraisal techniques; Case study of agro-based industries.

Practical (Experiments):
1)Study of Input Market. Seed Fertilizer, Pesticides.
2)Study of Output Market: Grain, Fruits, Vegetable, Flower.
3)Study of Product Market: Retail trade commodity trading, value added Products.
4)Study of Financing Institution Co-operative Commercial Banks.
5)Study of Regional Rural Bank.
6)Study of Agribusiness Finance Limited.
7)Study of NABARD.
8)Study of Financial Criteria for appraisal of the Project.
9)Appraisal of Irrigation Project.
10) Study of Financial Test Ratios for Evaluation Agro based Industries.
11) Study of Methods of Project Evaluation.
12) Case study of Agro based Industries.
13) Visit to Financial Institution.
14) Visit to Export Market of Fruits, Vegetable and Flower.
15) Visit to Export Market of Grains.
16) Visit to Processed Industries and Malls.